All posts tagged "branding"
Stone Brewing Chairman Says MillerCoors Should Be Ashamed As The Two Beer Makers Go To Trial
Court scores one for craft beer, finding that MillerCoors infringes on the STONE® brand. Score one for true independent craft beer as the True Stone...
Stone Brewing Issues Statement Regarding MillerCoors’ Response To Stone Lawsuit
Statement Delivered April 11, 2018 (Stone Lawsuit) Last night, MillerCoors’ lawyers filed an 82 page novella of a legal filing. Stone’s executives and legal counsel...
Goodwood Cans & Rebrands American Pale Ale To Honor Fallen Heroes
The Louisville craft brewery will stamp the names of fallen police, firefighters and soldiers on new cans. Goodwood Brewing has announced they will be canning...
Craft Beer Gets Organic Food-Style Certification Seal
Brewers Association launches official seal to designate independence. In an effort to educate beer lovers about which beers are independently produced, the Brewers Association—the not-for-profit...
New Canned Craft Beer Series From Rogue Honors National Parks
Four cans, four lands. In a three-way collision between Rogue Ales, Pendleton Woolen Mills and America’s treasures, Rogue has announced the release of four Pendleton...
New Beers & Packaging Rolling Out From Rivertown Brewing Company
Cincy brewery launching an updated look and new beers. Don’t call it a rebrand: Rivertown Brewing Company is propelling forward after its recent expansions with a packaging...
Craft Brewery Co-Foundress Responds To Obscenity Guidelines: ‘Not going to call out another brewery’
New BA marketing guidelines set forth plan for breweries to report inappropriate beer labels, marketing and content.
New Beers, New Branding, New Territory For Figueroa Mountain Brewing
The SoCal brewer enters NorCal with fresh packaging and fresh craft. Fans of Figueroa Mountain Brewing Co. craft beer in Northern California will soon be...
Still Craft Brewery Yuengling Keeps New Packaging True To Roots
New iconic eagle packaging for America’s oldest brewery. Fresh on the heals of reclaiming its title as America’s top selling craft brewery, D.G. Yuengling &...
Rogue’s Dead Guy Ale Gets A New Look And Cans
Pretty fresh for a Dead Guy. Rogue Ales & Spirits has revealed a fresh new look for its Dead Guy Ale and introduced 12-ounce cans for...
All Things Beer 510: MLK Day Edition
This is a commentary about diversity in craft beer. I don’t want to speak for all black people in America, but one of the most...
Bud Light Hearts The NFL: Thoughts On The Bizarro Beer Marketing Partnership
If there’s anything I love more than beer, it’s football. I’m not talking about the glitz and glimmer of the NFL and I’m sure as...
Deschutes Brings Craft Beer Labels To Life With Virtual Reality
Experience features Oregon landmarks that inspired the brewery’s beer names. Deschutes Brewery has brought two of its craft beers to life with virtual reality films...
Dogfish Head Craft Brewery Announces New Packaging Design
Who says you can’t teach an old Dogfish Head new tricks? Dogfish Head Craft Brewery has unveiled a new packaging design that brings focus to the...
Budweiser Is Apple Pie: A Lesson In Accepting The Absurd
You don’t like America? I’ve been to a lot of places in my line of work, most of them train wrecks. One thing I’ve learned in...
Hard Times In A New Era For ‘Spéciale Belge’
Why are sales for these lesser-known Belgian classics falling? Belgian Beers such as De Koninck, Palm, Haacht 1900, Op-Ale, and De Ryck can proudly call...
The Building Breweries Podcast Hosts Goodwood
Episode 14 – Goodwood Brewing Co. (Louisville, KY) “What’s Good for Bourbon Is Better for Beer. Touched by Wood. Brewed with Limestone Water.” This is...
The Request Of A Modern Day Brewmaster: Please Don’t Call Me Master Brewer
I have a literal degree in beer. Yuck. Gross. I know people call me that with good intentions, but please, stop calling me a master brewer....
New Holland Launches New Packaging Design Across Full Craft Beer Portfolio
New Holland Brewing is revealing a new look and feel in 2016. The portfolio-wide packaging update is due to hit markets in March, continuing to...
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Investigation Ricegate: Bud Light’s War On Corn Exposes Its Own Inconvenient Brewing Ingredient
AB InBev’s use of rice in beer is a climate change problem. Is the industry leader doing enough to solve it? Bud Light’s famous “Dilly Dilly” advertising campaign brewed...
The Flagship Beer Is Sinking — Long Live The Flagship
In a sea of craft beer newness, brewers both young and tenured emphasize the importance of steering the course. Quite recently, parts of the United States experienced the frigid...
