Green Flash Brewing Co. announced plans for their 2016 “Treasure Chest” program, the craft brewery’s 6TH annual beer release and event series to raise funds for breast cancer charities. Once again, this year’s program will include the release of Treasure Chest beer packaged in 22oz bottles to limited national availability. The craft beer will also be available on-draft in over 27 US states, supported by a dynamic retail and on-premise event program in key cities. Treasure Chest beer will be available beginning in September through November 2016.
On August 27th, Green Flash will kick off the fundraiser by hosting the 6th annual San Diego Treasure Chest Fest – a rare beer and food pairing experience at the brewery. Bright pink bottles of Treasure Chest beer (22oz) will be available at retailers from coast to coast featuring the program’s iconic branding. For the 3rd year running Green Flash will host Treasure Chest Fest at their brewery space on the east coast on November 12th.
Green Flash will donate proceeds from the Treasure Chest program to three breast cancer charities including Prevent Cancer nationally and the Susan G Komen affiliates in San Diego and Virginia Beach, offering support in each of their home town markets. Raising money for the fight against breast cancer is a cause which is near and dear to the hearts of everyone at Green Flash. Brewery Co-Founder, Lisa Hinkley is a breast cancer survivor and is passionate about helping others whose lives have been affected by this disease.
“As a 6-year breast cancer survivor, I am thrilled to see the Treasure Chest program grow every year,” exclaimed Lisa Hinkley. “Thanks to the support of our consumers, we are proud to have raised over $220,000 dollars for our national and regional charity partners to date. I am hopeful the program will only continue to build momentum as we strive toward making a difference in the lives of individuals affected by breast cancer.”
Beginning in September, and booked through November, Treasure Chest events are scheduled in select US cities in 27 states including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington. Participating bars and restaurants in each area will co-host Treasure Chest events ranging from complex beer pairing dinners (many with a luau theme) to lively tap takeovers featuring Treasure Chest 2016 beer and other Green Flash brews. Guests who attend may receive Treasure Chest commemorative items as well as the chance to enjoy the Treasure Chest beer release. Consumers can locate specific events here.
About The Beer
Back by popular demand for the 2nd year in a row! Say Aloha to Treasure Chest 2016 – an exotic pink IPA brewed with grapefruit, prickly pear juice and hibiscus flowers. Erupting with fruit-forward complexity, 100% Mosaic hops present aromas of heady citrus and refined stone fruit. The pleasantly bitter flavors of the hops are enhanced by the addition of fresh grapefruit juice and balanced by prickly pear juice and hibiscus flowers.
About The Treasure Chest Program:
Established in 2011 by Green Flash Co-Founder and breast cancer survivor Lisa Hinkley, Treasure Chest is an annual fundraising program to raise money for breast cancer charities. Each year, the brewery releases a limited-edition beer and hosts events from coast to coast. The program has raised over $220,000 for Prevent Cancer at the national level as well as regionally for Susan G Komen San Diego and Susan G Komen Tidewater (Virginia Beach, VA).
About Green Flash Brewing Co:
Green Flash Brewing Co., is headquartered in San Diego, California, and was founded in 2002 by Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, hand-crafted ales, and specializes in brewing assertive and distinctive beers, such as the nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash brews ten styles of beer regularly, on draught and in bottles as well as a growing lineup of seasonal and special offerings, including several barrel-aged beers, throughout the year. The brewery plans to open their 2nd full-scale brewing operation and tasting room on the East Coast in Virginia Beach, VA in 2016.