Independent craft brewer, BrewDog is celebrating the opening of its hotly anticipated craft beer hotel, the DogHouse. Located at the site of its US brewery in Columbus, Ohio, the DogHouse is the world’s first hotel to offer guests a night’s stay inside a brewery. Guests will be able to watch the brewers at work from rooms overlooking the state-of-the-art brewing facility. The 32-room DogHouse will feature beer taps in each room and a built-in shower beer fridge among many other features that make for the ultimate immersive beer utopia.
In addition to the ultimate craft beer escape, BrewDog USA has also unveiled its on-site, interactive beer museum. This 6,000 sq ft space provides a journey through the brewing process, a deep dive into the history of craft beer, a look at custom beer tap handles, and a hands-on experience of ‘the fundamental four’ ingredients that contribute to the creation of a craft beer.
BrewDog first announced plans for the DogHouse in March 2017, with a crowdfunding campaign aimed at raising $75,000 over 30 days for its construction. The campaign launched to huge success, raising $160K in under a week from over 1,000 backers; an impressive $2,083 per hour. As a result of the unprecedented demand, BrewDog introduced a stretch goal of $200K, and went on to secure over $300K for the hotel, four times the original goal. Those who backed the campaign have had first access to room reservations, and more than 500 nights have already been pre-booked by the craft beer community. Now, bookings are open to the public.
“For many beer fans, the idea of a beer hotel was just a pipe-dream. A beer utopia that was never thought possible. Until now,” said BrewDog co-founder James Watt. “Thanks to the backing of our global community of beer evangelists, we’ve been hard at work to make that dream a reality.”
The DogHouse is an immersive craft beer experience with next-generation hotel features that begin at the door. The front desk has been replaced with a lobby bartender who will check guests in while they enjoy a complimentary beer. The DogHouse features 32 guest rooms, including a 645-square-foot Brewmaster suite and a 460-square-foot Punk suite. Located next to the main lobby, four of the rooms are dog-friendly with easy access to the hotel’s dog park.
Each room features a fully stocked beer fridge boasting BrewDog’s headliner craft beers, seasonal brews and guest favourites hand-picked from co-founders James Watt and Martin Dickie, accompanied by an en-suite bathroom featuring a built-in shower beer fridge. In addition to the built-in beer fridges, the 32 rooms will boast beer taps via a personal keg bar that will be activated as soon as guests purchase a growler of their favourite BrewDog brew at any time during their stay. The DogHouse also boasts common areas for guests to relax, including the hotel media room where beer fans can watch the Scottish brewer’s TV show, Brew Dogs, and enjoy a game of ping (or beer) pong, or savor the sites of the brewery from the extensive front patio.
“From welcome pints of Punk IPA and malt massages to brewery views and shower beers, this will be the world’s first and only fully-immersive craft beer experience from check in to check out,” added Watt. “The DogHouse is our gift to the passionate and dedicated army of beer fans that have supported us every step of the way. We are nothing without our community and this hotel celebrates that.”
Proud of its Central Ohio beginnings, BrewDog USA supports and represents fellow Central Ohio businesses through The DogHouse. Guests can enjoy Stauf’s Coffee in the lobby, Rogue Fitness equipment in the hotel’s state-of-the-art fitness center, and a new line of hop-infused soaps and other personal products in their room, created by Glenn Avenue Soaps exclusively for BrewDog.
“The DogHouse is truly a hotel like no other. With the help of our passionate community, we have created a must-visit destination for craft beer fans around the world.,” said BrewDog USA CEO Tanisha Robinson. “We never shy away from ambitious tasks at BrewDog and the creation of the DogHouse is no exception. We have pushed the boundaries of what modern hospitality can be, and in doing so, have created an unrivalled beery experience. We hope this inspires brewers and hoteliers to continue innovating and expanding the possibilities of what can be done with beer.”
In addition to the hotel, BrewDog is expanding its brewery to include an all-new, state-of-the-art sour beer facility set to open in late 2018. The brewery expansion will allow guests to wake up to a view of BrewDog’s sour beer foeders and the smell of freshly mashed malt. More details about the sour beer brewery will be released in the coming months, but it promises to expand BrewDog’s experimentation capabilities and its U.S. production capacity beyond the existing 100,000-square-foot brewery to create the top craft beer destination in the world.
Reservations to BrewDog’s DogHouse hotel can be made at https://www.brewdog.com/usa/doghouse. Construction is currently underway for BrewDog’s second DogHouse hotel at the brewery’s headquarters in Ellon, Scotland. Scheduled to welcome guests in 2019, the hotel will be built on a 3.25-acre site adjacent to BrewDog’s current 1 million hl brewery. As well as a hotel construction, the site will see the expansion of BrewDog’s brewery to include a 300 hl brewhouse and a canning and packaging hall.
Since 2007, BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution. Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £40m since 2009, taking more money through crowdfunding than any other on record. The funds, and the army of punk shareholders (56,000) enabled the Scottish craft brewery to scale up without selling out. With almost 50 global bar launches, export into 60 countries, and a brand new brewery in Ohio opening in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.