An old Minnesota bus station. An abrasive factory in the ‘burbs. From these humble beginnings sprang the last great rock club in the country and one of America’s leading craft breweries. A collaboration just makes sense.
“It’s an honor to be working with First Avenue on +1,” said Surly owner Omar Ansari. “It’s a Minnesota institution, and we’re thrilled to be a part of it.”
“We wanted to make the kind of beer we like to drink at a show,” added head brewer Ben Smith. “We went over a few styles with them and this one emerged as the clear winner.”
The key to +1 is balance and simplicity. Subtle hop notes, low bitterness and a refreshing malt profile carry this light-bodied, low-ABV craft beer. And not to take away from the beer, but the can is an absolute beauty. There’s no actual proof that hoisting a +1 can will make the band come out for a second encore, but there’s no way it can hurt.
“Working with our friends at Surly was a no-brainer; as two locally-owned and independently-run Minnesotan companies, we have a lot in common,” said First Avenue owner Dayna Frank. “We are so excited to have collaborated on +1, we hope you’ll enjoy it at a show soon.”
From May 1 to June 30, you and your +1 (human, not beer can) can win a Golden Ticket to a show of your choice at First Avenue or Surly’s Festival Field. Details will be posted at your favorite craft beer retailer. +1 is available in 16-oz 4-packs across Surly’s distribution footprint.