Beginning this week, Stone Brewing’s distributing division, Stone Distributing Co., and the craft brands it carries will donate a portion of sales to benefit those in Santa Barbara County affected by the devastating fires and mudslides. Donations will be made to Direct Relief, currently providing emergency services in the area.
The donation will be generated from a percentage of Stone beer sales and the sales of Stone Distributing Co.’s supplier partners, most notably MadeWest Brewing Co. (Ventura) and Silva Brewing (Paso Robles). In addition, Stone Brewing will donate $1 of every pint or growler fill of Stone IPA at all of its Stone Brewing World Bistro & Gardens, Stone Brewing Taproom and Stone Company Store locations. Partner breweries of Stone Distributing Co. contributing to the month-long fundraising effort include:
“Our hearts are heavy for the communities affected by the fires, and now mud slides, in Santa Barbara and Ventura Counties,” Dominic Engels, Stone Brewing CEO expressed. “The craft brewing community has always been of the mindset that our collective efforts are more important than that of our individual needs and this is no exception. These communities really need our help, and given the good nature of our supplier partners and craft beer fans, we’re well positioned to provide financial support for their long recovery ahead.”
The rally cry is not new to Stone Brewing and its distribution arm. In a similar manner, the company raised $72,000 to aid those in Sonoma and Napa Counties following the fires last October. To date, Stone Brewing has donated more than $3.5 million to charity from events and one-off campaigns such as this.
Founded by Greg Koch and Steve Wagner in 1996, the groundbreaking San Diego-based Stone Brewing is the 9th largest craft brewer in the United States. Recognized as an award-winning, industry leader, Stone has been listed on the Inc.500 | 5000 Fastest Growing Private Companies list 12 times, has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. The multifaceted company is the first American craft brewer to independently build, own and operate their own brewery in Europe (Berlin, Germany), and also opened a production brewery in Richmond, Virginia in 2016. Known for its bold, flavorful and largely hop-centric beers, Stone has earned a reputation for brewing outstanding, unique beers while maintaining an unwavering commitment to sustainability, business ethics, philanthropy and the art of brewing…and pledging never, ever, sell out to the man.