Specialty Beers From Award-Winning Wisconsin Brewery Headed To Metro Detroit


Selections from Central Waters Brewing Co. will hit store shelves before October’s end.

Metro Detroit craft beer enthusiasts can soon enjoy specialty brews from Amherst, Wis.-based Central Waters Brewing Co. The brewery known for being one of the nation’s most environmentally sustainable breweries recently signed on with Powers Distributing to bring a selection of its specialty beers to store shelves in Oakland and Macomb counties.

“We are very excited to finally bring our barrel aged line of beers to our neighbors in Michigan,” said Anello Mollica, vice president, Central Waters Brewing Company. “This is just the beginning, and more variety and styles will follow as we grow. We look forward to working with Powers, and all of our Michigan partners, to bring our acclaimed beers into the great state of Michigan.”

Central Waters Brewing Co. is committed to using locally-sourced hops and grains as well as to mitigating the environmental footprint of its beer, including managing energy and resource consumption. The brewery even harnesses solar energy to help offset the energy used during the brewing process, while retaining partnerships with bottling and packaging vendors that share a commitment to the environment.

“Powers Distributing is pleased to add these unique, specialty brews from Central Waters to our craft beer portfolio, and bring them to Oakland and Macomb counties,” said Jeff Bright, director of marketing, Powers Distributing. “Central Waters is also an extremely environmentally conscious company, something we too value at Powers making this partnership a strong fit.”

Among the brews headed to the mitten state are:

  • Headless Heron Barrel Aged Pumpkin Spice Ale: A barrel-aged pumpkin spice ale generously spiced with nutmeg, cinnamon, ginger and cloves, overflowing with dark fruit, dried fruit and hints of bourbon.
  • Bourbon Barrel Scotch Ale: A rich and malty ale, aged to perfection with a subtle and smooth finish.
  • Bourbon Barrel Stout: An imperial stout aged in oak bourbon barrels with hints of bourbon and vanilla and roasted overtones.

Headless Heron Barrel Aged Pumpkin Spice Ale and the Bourbon Barrel Scotch Ale brews will be available in Oakland and Macomb County by Oct. 31. The Bourbon Barrel Stout will hit store shelves mid-November. Visit www.powersdistributing.com/beer-locator to find out where.

About Central Waters Brewing Company 

In business since 1998, Central Waters has grown from a small brewery in Central Wisconsin serving only the home market to a nationally recognized brewery servicing the Upper Midwest. Widely known for their commitment to renewable energy and shrinking their environmental footprint, they have also become one of the largest barrel aging breweries in the nation, winning many awards for their extensive lineup of barrel aged offerings.

About Powers Distributing

Powers Distributing was established in 1939 and is currently owned and operated by company co-presidents Robert and Gerald Powers. Powers Distributing has over 200 employees and 45 trucks managing 85 brands through 30 different supplier relationships across Oakland and Macomb Counties. Powers Distributing and its many suppliers strongly oppose illegal underage drinking, and for decades have played an active role by teaming with parents and educators to implement programs that help prevent underage access and illegal underage drinking. Powers Distributing is located at 3700 Giddings Road, Orion Township, Mich. 48359.

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