Irreverent Scottish craft brewery, BrewDog, today announces the launch of its first German bar in the country’s cultural capital, Berlin. Set to open its doors on 11th November, the bar is situated in the heart of the central borough of Mitte, just a stone’s throw away from bohemian Prenzlauer Berg and the iconic Mauerpark.
The opening of the Berlin site will be BrewDog’s 17th international bar launch, and comes after a three-year search across the city to find the best possible setting for its latest craft beer cathedral. Situated on Ackerstrasse 29, BrewDog Berlin is a brand new development, which boasts a large outdoor space, and a built-in BottleDog, allowing customers to take kick-ass brews and growlers away with them.
BrewDog Berlin will play host to an eclectic mix of 30 draft lines, and will showcase a mixture of offerings from traditional German breweries such as Ayinger, alongside awesome Berlin-based craft breweries including Berliner Berg, BRLO, and Stone Berlin, providing a platform for some of the finest brews to come out of the city’s booming beer scene.
“Berlin is hands down one of our favorite cities in Europe, and is somewhere we have always dreamt of opening a bar,” said BrewDog co-founder, James Watt. “Germany has an incredible heritage and historic relationship with beer, and is packed full of awesome people who are passionate and knowledgeable about it. The craft scene is gathering pace around the world but is still relatively young in Germany, so we’re excited to be helping to turbo-charge it by bringing a slice of BrewDog action.”
Germany’s rich brewing culture provides the perfect setting for BrewDog’s newest craft cathedral. The presence of the 500-year-old German Purity Law, or Reinheitsgebot, means that beer brewed on German soil can only contain water, hops, malt and yeast. This doesn’t extend to European imports, and BrewDog will be able to provide Berliners with a selection of its tried and tested brews that push the boundaries in brewing, and result in a whole raft of beer styles, aromas, flavours and experiences.
“We’re taking the world by storm with the help of our army of 50,000 Equity Punks who have invested in the craft beer revolution, and are helping us to get great beer into hands around the world,” Watt continued. “2016 has been an incredibly exciting year so far; we have just started our Equity For Punks USA crowdfunding programme, which received an overwhelming $1million in the first three days of launch. Our American Punks will be pioneering the craft cause across the pond, starting with our opening in Ohio.”
Recently named the tenth fastest growing company in the UK* with a 3-year annual profit growth of 120%, BrewDog still only accounts for 0.1% of the beer output of the UK, and has recently cemented its position as eternally independent by announcing an official change in its constitution, passing a motion to ensure that BrewDog can ‘never be sold to a monolithic purveyor of industrial beer’.
Other kick-ass BrewDog venues set to launch in the coming months include York and Homerton.
What is BrewDog?
Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution.
Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding scheme Equity for Punks, an initiative that has seen the company raise £26m over four rounds, taking more money through crowdfunding than any other on record. The funds, and the army of punk shareholders (46,000) enabled the Scottish craft brewery to scale up without selling out.
With over 43 global bar launches, export into 55 countries, and a brand new brewery in Ohio opening in 2016, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.