BrewDog Pulls An Italian Job With Launch Of Craft Beer Bar In Rome

BrewDog Craft Beer Bar Rome

The Holy Roman Taproom is coming.

In its unrelenting mission to further the craft beer revolution, Scottish craft brewery BrewDog bolsters its empire with the opening of BrewDog Rome. Notching up a third venue in Italy, BrewDog Roma will join bars in Florence and Bologna, and will open its doors on Friday 18th December.

Sitting next to one of the world’s greatest works of architecture and engineering, the Colosseum, within Via del Monte Oppio, BrewDog Rome bestows its own masterpieces on this city rich in culture; exquisite craft beer. A site teeming with ancient history, this latest bar will act as a modern hub for hop fanatics the world over.

The bar will serve 20 draft lines, half of which will be BrewDog headliners including the flagship Punk IPA, Jack Hammer, This.Is.Lager and Dead Pony Club, and half carefully selected beers from an array of independent craft breweries including Italian breweries Loverbeer and Toccalmatto.

A menu of curated dishes selected for their beer pairing abilities will complement the brew menu, with paninis, hots dogs, and a delicatessen

BrewDog co-founder James Watt said:

“BrewDog Rome is a massive landmark launch for us – Italy’s known for its masters of art and architecture, and this bar will provide a showcase for masters in our own artistic arena; brewing. As we continue with our craft beer revolution, it’s only right that we shore up our Empire by opening more bars in countries which have already taken the craft beer message to heart, conquering new cities and converting even more locals to the movement. Come and visit the Colosseum of craft!”

BrewDog’s phenomenal success in the craft beer scene has resulted in the opening of 43 bars worldwide since its first venue launched in Aberdeen in 2010. BrewDog’s popularity is in part down to its game-changing crowdfunding scheme, Equity for Punks, a scheme which turned the traditional business model on its head and which has so far raised more than £20m over four rounds. The bar, situated at Via delle Terme di Tito, 80 00184, Roma, will play host to various special events including exclusive opportunities to meet world-renowned craft brewers at regular ‘meet the brewer’ events.

James Watt continued:

“2015 has been another phenomenal year for BrewDog, and new openings like this one in Rome are the reason we run Equity for Punks. We’re committed to giving back to our community of beer fans by working with them to launch awesome new venues in amazing cities across the world. The number of likeminded craft beer enthusiasts we’re reaching is at an all time high, and we love that we can champion other local breweries in the process. The craft beer Empire wasn’t built in a day, but it’s an unstoppable wave sweeping the globe and we couldn’t be more excited to see its mighty progress cutting a swathe through the boring mass-produced beer industry.”

Over 35,000 shareholders have invested more than £20million over four rounds of Equity for Punks to date, which is more money taken through crowdfunding than any other business on record. The money raised will fund new bar openings across the globe, including the brewery’s first bar in Germany, located in Berlin, a bar in Norwich, and a new brewery in Ohio, USA. With an increased annual turnover of 63 per cent to over £29.6million in 2014, compared to £18million in 2013, potential investors can find out more about investing by visiting the BrewDog website or picking up an application form in any BrewDog bar.

The brewery also recently launched a gifting option ahead of the Christmas period, allowing friends of craft beer fans to buy shares in a brewery for Christmas. More information about Equity for Punks can be found at brewdog.com/equityforpunks.

More information on BrewDog Brussels and all other BrewDog bars can be found at brewdog.com/bars.

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