A collection of 29 craft breweries across the country have announced the launch of the People Power Beer campaign, a self-organized grassroots effort to support the American Civil Liberties Union’s work to protect the right of equality for all.
Conceived of by Brooklyn-based Threes Brewing, the initiative calls for craft breweries around the country to take the People Power Beer Pledge by committing to brew their own interpretation of a new beer called People Power, to be released between Independence Day, July 4th and Election Day, November 6th. Each participating brewery will then donate 10% of the profits of their version of People Power beer to the ACLU. The initiative is open to any American craft brewery who would like to show their support.
For almost a century the ACLU has defended citizens’ rights in the courts. Recently, the organization introduced People Power, a mobilization program intended to effect meaningful policy change at the local, state and national levels. Their 2018 Voter campaign is designed to help voters across the country better understand where their candidates stand on civil rights issues, provide pathways for voters to engage during the election cycle, and ensure that civil liberties are a crucial component of political conversations in 2018. The People Power Beer campaign strives to support this essential work.
Breweries are pillars in local communities and gathering places in American neighborhoods, and therefore the People Power Beer campaign is uniquely positioned to raise awareness and bolster civic engagement. These brewers brew beer for the celebratory moments shared by all and the way they bring people together — whether big or small, red state or blue, they share the sense of a moral imperative and patriotic duty to act. Brewers and craft beer lovers alike have witnessed firsthand the strength that a united community can harness and this collective has invited other breweries who feel so inspired to take the People Power Beer Pledge and join the movement.
The outcome will be a nationwide cornucopia of brews, designs, events and other inspired activations over the coming months. Like the power of the people itself, expression comes in endless forms and sprouts from the ground up. As brewers, participants in this campaign pledge to do their best to foment this creativity and commitment.
The below breweries from across the country will be launching their People Power beers between Independence Day on July 4th and Election Day on November 6th.
Aeronaut Brewing Co. (Somerville, MA), Alarmist Brewing (Chicago, IL), Alvarado Street Brewery (Monterey, CA), Aslin Brewing (Herndon, VA), Bearded Iris (Nashville, TN), Brew Bus Brewing (Tampa, FL), Burial Beer Co. (Asheville, NC), Burnt City Brewing (Chicago, IL), Cloudburst Brewing (Seattle, WA), Community Beer Works (Buffalo, NY), Crane Brewing Company (Raytown, MO), Fair State Brewing Cooperative (Minneapolis, MN), Finback Brewing (Glendale, NY), Homebrew in Paradise (Honolulu, HI), Hopewell Brewing Co. (Chicago, IL), Icarus Brewing (Lakewood, NJ), Industrial Arts Brewing Company (Garnerville, NY), Interboro Spirits and Ales (Brooklyn, NY), Kent Falls Brewing Co (Kent, CT), KCBC (Brooklyn, NY), Metal Monkey Brewing (Romeoville, IL), Middle Brow Beer Co. (Chicago, IL), Mikkeller (Flushing, NY – San Diego, CA), New Park Brewing (West Hartford, CT), Seventh Son Brewing (Columbus, OH), Sketchbook Brewing Co. (Evanston, IL), Three Stars (Washington, DC), Threes Brewing (Brooklyn, NY). Werk Force Brewing Co. (Plainfield, IL).
The collective hopes that even more craft breweries, representing as many states as possible, will join them in daring to craft a more perfect union by signing up for the People Power Beer Pledge at www.peoplepowerbeer.com