On Tuesday, April 26, New Holland’s collaborative brew, “The Hollander – Michigan Saison” – hits taps at their Downtown Holland Pub on 8th. The Hollander is collaboration between New Holland, Tulip Time, the City of Holland/Windmill Island, and several Michigan suppliers, including Empire Hop Farms, Top Hops, Hopyards Of Kent, Hophead Farms, Michigan Malting, Pilot Malt House, and Craft Cultures.
The Hollander is pure Michigan from top to bottom, featuring a yeast strain from the tip of the Keweenaw Peninsula in the U.P., all Michigan-grown hops, Michigan-grown and malted barley, and pure Lake Michigan water.
New Holland has been a longtime supporter of Michigan agriculture; with 100% of their pub specialty beers brewed with 100% Michigan ingredients, 100% of the time. Also, several production beers and spirits feature Michigan-grown ingredients, such as Michigan Awesome Hatter (Michigan IPA), The Carhartt Woodsman (Wood-aged Pale Ale), Mad Hatter (Midwest IPA), Paleooza (Michigan Pale Ale), Pitchfork Wheat Whiskey, and new release Blue Haven Gin, featuring Michigan blueberries.
New Holland Pub on 8th brewer, Steve “Bert” Berthel is no stranger to celebrating Michigan ingredients in his pub specialties.
“As someone who has embraced the idea of supporting local farmers and sustainability in my personal life for years, it is truly an honor for me as a brewer to be aligned with a company that will allow me to bring my values to my job.” Berthel continued, “I am excited to be able to have a day where we can make a beer that showcases the high quality ingredients that these Michigan suppliers are providing us and be able to showcase the finished product at this year’s Tulip Time celebration.”
New Holland has been supporting the Tulip Time Festival for nearly a decade and is proud to once again be brewing the official beer for this Holland, MI based festival which is one of the largest festivals in the country. Tulip Time will run May 7-14 with multiple parades, concerts and events throughout the week.
The Hollander will be officially “tapped” on April 26 at the New Holland Pub on 8th following an event for the Tulip Time Board and will be available at many local Holland establishments through mid-May as well as the New Holland Pub on 8th in downtown Holland along the parade routes. It will also be featured at various Tulip Time festivities throughout the week of the festival. For more Tulip Time information, visit their website.
About New Holland Brewing Co. New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service.