Bicycle advocacy has been part of craft beer maker New Belgium Brewing’s core from day one and as the brewery prepares to celebrate its 25th anniversary, the League of American Bicyclists has once again recognized New Belgium as a platinum-level Bicycle Friendly Business (BFBSM). Platinum is the highest honor awarded.
“As a brewery founded on a bike ride ride through Belgium, bike advocacy is part of our DNA so this is a tremendous honor,” said Bryan Simpson, New Belgium’s public relations director. “Making the world a more bike-friendly place is core to our mission, from giving every co-worker a cruiser bike on their one-year anniversary, to including bike advocacy in our grants program and Tour de Fat.”
With the announcement of 73 new and renewing Bike Friendly Businesses, New Belgium joins a forward-thinking group of 1,132 businesses, government agencies and Fortune 500 companies in 49 states and Washington, D.C., that are transforming the American workplace.
“The business community’s investment in bicycling is playing a central role in making the country a safer, happier, and more sustainable place to live and work,” said Amelia Neptune, League Bicycle Friendly Business Program Manager. “We applaud this new round of businesses, including New Belgium, for leading the charge in creating a bicycle-friendly America for everyone.”
Bicycle Friendly Businesses are corporations, organizations, nonprofits and associations that weave bicycling into their business culture and give employees and customers the opportunity to be active stewards of their personal and environmental health through bicycling. When bicycling is infused in an office or company culture, great things happen: reduced health care costs; more productive employees; improved worker and customer satisfaction; smaller carbon footprint; and increased corporate social responsibility.
To apply or learn more about the BFB program, visit the League online at www.bikeleague.org/business.
About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.
About the Bicycle Friendly AmericaSM Program
The Bicycle Friendly CommunitySM, Bicycle Friendly StateSM, Bicycle Friendly Business and Bicycle Friendly UniversitySM programs are generously supported by program partner Trek Bicycle Corp and Silver-level BFA Sponsor Planet Bike. To learn more about building a Bicycle Friendly America, visit www.bikeleague.org/BFA.
The League of American Bicyclists is leading the movement to create a Bicycle Friendly America for everyone. As leaders, our commitment is to listen and learn, define standards and share best practices to engage diverse communities and build a powerful, unified voice for change.