Highland Joins The Black Friday Craft Beer Madness With Crowd Favorite Release


Wrap the block Nov. 25 for Black Watch Double Chocolate Milk Stout.

Highland Brewing Company will release limited quantities of Black Watch Double Chocolate Milk Stout on Black Friday, November 25, 2016, at the brewery. Black Watch is part of Highland’s Warrior Series: big craft beers in small batches.

“Black Watch was an overnight sensation last year. When the pilot batch was on tap, there was daily talk among our team. We had this totally natural and exciting staff engagement around this beer. Then the public release created an instant following,” said Leah Ashburn, President. “It’s so much fun to see people react to the chocolate sensations, from the first sniff through the finish.”

Originally brewed in Highland’s Pilot Room as a staff collaboration with lead bartender J. Unger and pilot brewer Paul Rollow, the beer quickly achieved notoriety. Quite simply, it is the chocolatiest beer Unger and Rollow could make, and Highland’s regulars couldn’t get enough.

Brewmaster Hollie Stephenson scaled up the recipe for the first time last year, combining one pound of cacao nibs per barrel with five malts, roasted barley, and flaked oats to create a rich, high-gravity ale reminiscent of brownie batter and marshmallows, with an aromatic nose and a lingering dark chocolate finish. This year, chocoholics are clamoring for the release.

Black Watch will be available for purchase on draft and in four-packs in Highland’s Tasting Room on Friday, November 25, from 2 p.m. to 9 p.m. Free live music starts at 6 p.m. and local food trucks will be on site. Four-packs and draft will also be available in limited quantities throughout Highland’s nine-state distribution network.

About Highland Brewing Company

Highland Brewing Company has crafted the highest quality beer with North Carolina mountain water since 1994. Family-owned and Asheville’s first legal brewery since Prohibition, it is a local favorite for beer fans, music fans, and families. Highland’s name honors the Scots Irish who settled in the Appalachian Mountains in the 18th and 19th centuries. Adding to the tradition of honor, Highland’s seasonal beers are named after protected features of the Southern Appalachian landscapes. The flagship beer, Gaelic Ale, and other styles of Highland beer are available in nine states and Washington, DC.

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