Hi-Wire Brewing has announced the addition of Atlanta, Northwest Georgia, and Southwest Georgia to their distribution network, which will result in full geographic coverage in the state. To launch their beers in these new markets, Hi-Wire is partnering with Georgia Crown Distributing Co.
With great success in smaller markets such as Athens, Augusta, and Savannah, Hi-Wire Brewing feels confident their decision to launch the larger Atlanta market, as well as the remainder of the state of Georgia, will only further their brand and presence in an extremely passionate and developing craft beer community.
Chris Lutkowski, Director of Sales for Hi-Wire Brewing, noted “the opportunity to roll out into a major metropolitan area like Atlanta doesn’t come along too often. Hi-Wire will certainly see an incredible boost in its overall sales, but I believe the increased exposure from having a larger and more targeted audience, is the bigger piece of the puzzle.”
Hi-Wire will be launching Atlanta with their entire portfolio, including year-round, seasonal, specialty, and sour beers. To celebrate, craft beer drinkers will be able to join the owners and sales team of Hi-Wire Brewing at a variety of tap takeovers, tastings, and other specialty events throughout the week of June 5th-10th. Here’s a sampling of the events.
Monday, June 5
6pm | Launch Party – Argosy (Argosy (470 Flat Shoals Ave. SE, Atlanta)
Tuesday, June 6
6:30pm | Beer Geek Tuesday – Cypress Street Pint & Plate (817 W. Peachtree St. NW, Atlanta)
Wednesday, June 7
4pm | Tap Takeover – My Friend’s Growler Shop (415 Memorial Dr. SE, Atlanta)
5pm | Tap Takeover – My Parent’s Basement (22 N. Avondale Rd. Avondale Estates)
Thursday, June 8
4pm | Tap Takeover – Ale Yeah! (906 W. College Ave, Decatur)
6pm | Tap Takeover – Republic Social House (437-C Memorial Dr. SE, Atlanta)
Saturday, June 10
11am | Tap Takeover – The Beer Growler (38A N. Avondale Rd. Avondale Estates)
Located in Asheville, NC, Hi-Wire Brewing is known for producing approachable and balanced lagers and ales, most notably Hi-Wire Lager, Bed of Nails Brown, and Hi-Pitch Mosaic IPA. They have two locations in Asheville: the 27,000 square foot Big Top Production Facility & Taproom located half a mile from the Biltmore Estate and the South Slope Specialty Brewery & Taproom located in the South Slope area of downtown, which has a focus on wild and sour ales. Hi-Wire was awarded the most medals at the 2014 NC Brewer’s Cup and was named Best New North Carolina Brewery of 2013 by RateBeer. Most recently, the Zirkusfest Oktoberfest Lager won gold at the 2016 Great American Beer Festival® in the German-Style Maerzen category. Their award-winning beers can be found on draft and in bottles across North Carolina, South Carolina, Tennessee, Georgia, and Ohio.