New Dogfish Head Summer Craft Beer Pack Doubles As Cooler

craft beer dogfish head variety pack cooler

Cool packaging innovation comes with koozie and contest.

Just in time for July 4th festivities, Dogfish Head Craft Brewery has announced the release of the Off-Center Your Summer Pack, an assortment of canned goodness all wrapped up in a variety 12-pack featuring cans of 60 Minute IPA, SeaQuench Ale, Lupu-Luau IPA and Namaste White.

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In addition to containing a broad selection of distinct beers, the Off-Center Your Summer Pack converts into a functional cooler (just pop it open and add ice).  Each of these 12 packs includes a custom Dogfish Head KOOZIE® Can Kooler and offers consumers the chance to win a trip to coastal Delaware for a once-in-a-lifetime Dogfish Head experience.  Winners get to hang out at Dogfish Head’s harbor front hotel and Rehoboth brewpub, but they will also be lending a hand at the brewery and helping prepare the pure culinary ingredients that go into these four delicious beers.

“At Dogfish, we’re committed to creativity and innovation through our diverse variety of beers and we couldn’t be more proud of our latest breakthrough in packaging as we rollout our new Off-Center Your Summer Cooler Pack,” said Sam Calagione, founder and CEO of Dogfish Head Craft Brewery. “My coworkers and I strive to deliver consistency, high-quality and a portfolio of well-differentiated beers and this new packaging will be a well-timed complement to our upcoming can-focused Off-Center Your Summer program as it combines all three goals into one icy cold pack.”

Dogfish developed the functional cooler design in partnership with WestRock, a leading paper and packaging company. Exclusive to Dogfish, the innovative package features a tear-open top – allowing the cooler to unfold for quick ice application, along with a leak resistant construction featuring wet-strength paperboard that can hold ice/water for up to six hours and built-in handles which makes it easy to transport—even when loaded with ice.

“Mad props to our pals at WestRock and our Dogfish team who quickly took this opportunity from an idea to a reality in a short period of time allowing us to bring the cooler pack to market just in time for summer,” said Calagione.

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The Off-Center Your Summer Pack contains four summer favorites including: 60 Minute IPA, SeaQuench Ale, Lupu-Luau IPA and Namaste White. Inside the box, you’ll also find a code to enter for a chance to win a weekend adventure for two to Dogfish Head. The trip includes a rare opportunity to brew the Off-Center Your Summer beers with the Dogfishbrewers at the production facility in Milton, a two-night stay at the Dogfish Inn, a VIP Tour of the brewery and Happy Hour in the Steampunk Treehouse with Sam Calagione, dining options at the brewpub, Dogfish Head Brewings & Eats, along with the seafood-centric Chesapeake & Maine, and an off-centered prize pack.

About Dogfish Head

Dogfish Head has proudly been focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as the smallest American craft brewery 23 years ago. Dogfish Head has grown into a top-20 craft brewery and has won numerous awards throughout the years including Wine Enthusiast’s 2015 Brewery of the Year and the James Beard Foundation Award for 2017 Outstanding Wine, Spirits, or Beer Professional. It is a 300+ coworker company based in Delaware with Dogfish Head Brewings & Eats, an off-centered brewpub and distillery, Chesapeake & Maine, a geographically enamored seafood restaurant, Dogfish Inn, a beer-themed inn on the harbor and Dogfish Head Craft Brewery, a production brewery and distillery featuring a tasting room and food truck. Dogfish Head supports the Independent Craft Brewing Seal, the definitive icon for American craft breweries to identify themselves to be independently-owned and carries the torch of transparency, brewing innovation and the freedom of choice originally forged by brewing community pioneers. Dogfish Head currently sells beer in 42 states and Washington D.C. and will expand into additional states in 2018.

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Brew Studs Founder, Editor. Homebrewer. Good Damn Beer Drinker. Steward to Craft Beer Nation.

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