To celebrate the return of its Equity for Punks crowdfunding program, Scottish craft brewery BrewDog is giving one new member of their 100,000-strong community the ultimate welcome, offering to make the new investor an instant BrewDog Millionaire.
During the brewery’s PunkAGM in Aberdeen on April 6, BrewDog co-founders James Watt and Martin Dickie took to the stage to launch a new round of Equity for Punks and announced every investor in this latest round will be able to enter a drawing to receive a life-changing £1,000,000 worth of shares.
Equity for Punks is again live for an initial 90 days, and is scheduled to close on July 5, 2019. Its target is to grow the community of shareholders to 200,000 and raise £7 million – which would see the total amount raised in all rounds of BrewDog’s innovative business model reach £74 million.
James and Martin revealed a series of projects for the investment including the DogHouse London, Europe’s first craft beer hotel. Equity for Punks will also help fund the development of BrewDog’s new brewery in Berlin, Germany, and additional projects involving The BrewDog Distilling Company, opening a brewery in China and also five new OutPost BrewPubs across France, Germany, Italy and Spain.
“We are proud to be supported by nearly 100,000 Equity Punks who love craft beer as much as we do,” said Watt. “They are our community, our shareholders and our friends and the driving force behind our business. Since Equity for Punks first began we have been blown away by their enthusiasm in rising up against bad beer alongside us. The growth BrewDog has shown over the last decade could only have been achieved with the encouragement and support of our kick-ass Equity Punk community. But we are far from being done yet.”
Shares in BrewDog cost £25 each and can be purchased through BrewDog’s website or via a paper application form. Prospective Equity Punks can also invest at any UK BrewDog Bar. Applications will have a straightforward beer-related question and on answering, any investor could become the BrewDog Millionaire. Whether a Millionaire or not, all BrewDog Equity Punk investors receive a discount online and in all BrewDog Bars, as well as a free beer on their birthday, an invite (with a +1) to the annual #PunkAGM and much more.
The incredible support received from BrewDog’s community of shareholders has enabled BrewDog to grow from two men and a dog into a business that in 2018 was named in the Sunday Times Fast Track 100 for the seventh consecutive year.
Since 2007, BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution. Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £40m since 2009, taking more money through crowdfunding than any other on record. The funds, and the army of punk shareholders (56,000) enabled the Scottish craft brewery to scale up without selling out. With almost 50 global bar launches, export into 60 countries, and a brand new brewery in Ohio opening in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.