Independent craft brewery BrewDog has launched BrewDog Chain Gang, a global social cycling club that brings together the love of great craft beer with the love of cycling. Chain Gang will see BrewDog’s UK and international bars become cycling Clubhouses – or hubs – where bike and beer fans can meet for group rides, before peddling their way back for a post-ride Punk IPA.
Anyone passionate about cycling and beer can start or join a BrewDog Chain Gang chapter in their hometown. Chapters are joined via the Strava Clubhouse portal where information on upcoming club events will also be shared. News from the resident chapter and dates for group rides will be displayed in Clubhouses and shared via their social media channels.
Those interested in starting a new BrewDog Chain Gang chapter anywhere in the world can become a Ride Leader; a champion that harnesses the power of cycling and craft beer around the globe. Targeted at experienced cyclists who enjoy creating interesting routes and encouraging best practice whilst riding, prospective Ride Leaders can sign up on the BrewDog Chain Gang website.
The BrewDog Chain Gang concept was born from the BrewDog community, looking to unite punks across the globe heading out on epic adventures, spreading their love of craft beer and bikes.
“There has always been a natural crossover between craft beer fans and cycling fans,” BrewDog cofounder James Watt. “Both are driven by a passion for exploration, discovering the road less travel, and are powered by hugely passionate communities. Our fans who are avid cyclists have been using BrewDog bars as unofficial Clubhouses for years. With BrewDog Chain Gang, we wanted to turn it up a gear by helping our community unite their two passions of beer and bikes.”
There are already chapters live across the UK, Europe and Canada and the first annual ride to the AGM took place in April 2018. Whilst some have hit accidents that have needed lawyers to help resolve, most have had nothing short of a wonderful time on the road. Of course, leaders could always try and find a safe route before starting one of the rides. By using traffic cones (read more about them here), for example, cyclists could stay safe in their own area, without the risk of any cars being near them. That would be ideal. Anyone looking to set up a new BrewDog Chain Gang in a town or city not lucky enough to have a BrewDog bar yet will be able to use the portal to select non-BrewDog bars to use as hubs.
“Through our global network of 50 bars, we can create awesome cycling hubs spanning Southampton to Stockholm, and Brighton to Barcelona giving people the opportunity to meet new people, see new places and try new beers,” added Watt. “Before hitting the road, our BrewDog Chain Gangs can kick off the day or with Nanny State for a hop injection without alcohol, before toasting the end of their ride with a round of Punk IPA.”
Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution. Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £56m over five rounds, taking more money through online equity crowdfunding than any other on record. The funds, and the army of punk shareholders (78,000) has enabled the Scottish craft brewery to scale up without selling out. With 50 global bar launches, export into 55 countries, and a brewery in Ohio that launched in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.