Independent craft brewer, BrewDog has broken ground on The DogHouse, the world’s first crowdfunded craft beer hotel, at the site of its U.S. headquarters in Canal Winchester, Ohio. Instead of gold shovels and hard hats, BrewDog began construction with an explosion – literally blowing a hole in the ground where the hotel will be built.
More than 250 of BrewDog’s Equity Punk investors and Indiegogo hotel backers attended the explosive groundbreaking and celebrated with free cans of the brewer’s flagship beer, Punk IPA. The first U.S. Indiegogo hotel backer, Tara Grove of Canal Winchester, pushed the detonator.
“‘We blow shit up’ is my favorite part of BrewDog’s charter,” said BrewDog USA CEO Tanisha Robinson. “It’s a directive for us to constantly challenge ourselves in how we think about our business. But in this case, it only made sense to take it literally. The DogHouse is already a hotel and sour beer facility like no-other thanks to our Indiegogo backers and Equity Punks, so it deserved an explosive start to construction. We’re super excited for it to launch it in 2018.”
This marks the next phase in the hotel’s development, following the March Indiegogo campaign to crowdfund for the hotel, which raised more than $300,000, four times the original goal. With construction officially underway, The DogHouse is scheduled for completion in summer 2018 in advance of BrewDog’s annual stakeholders meeting, Annual General Mayhem. The state-of-the-art hotel will feature a craft beer spa, a Punk IPA tap in every room and an in-shower beer fridge. Guests who stay in the luxury suites will also have their own hot tub full of Punk IPA.
“This is a hotel for punks, by punks,” said BrewDog co-founder and CEO James Watt. “Our Equity Punks and Indiegogo backers went above and beyond with their investments and ideas for The DogHouse, so we wanted to do the same to kick-off construction. We can’t wait to see a sold-out hotel full of craft beer lovers.”
The sour beer facility, which will be visible from the hotel’s guest rooms, will enable BrewDog to experiment with new flavors and brewing techniques. It will begin brewing in late 2018, and will diversify BrewDog USA’s current production capacity in its connected 100,000-square-foot brewery.
Since 2007, BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution. Cofounders James Watt and Martin Dickie shook up the business world in 2009 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £40m since 2009, taking more money through crowdfunding than any other on record. The funds, and the army of punk shareholders (55,000) enabled the Scottish craft brewery to scale up without selling out. With almost 50 global bar launches, export into 60 countries, and a brand-new brewery in Ohio opening in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.