Independent Scottish brewery, BrewDog, today announces the launch of a home brewing initiative #HomeBrewDog, encouraging Hop Heads in the UK to take up the home brewing gauntlet and fuel the massive craft beer revolution sweeping the country.
Kicking off on 7th July, BrewDog is calling for budding amateur home brewers to hit them with their best creation. After ten weeks, BrewDog – alongside a panel including Tesco’s buying team and renowned beer writer Pete Brown – author of Man Walks Into a Pub, Three Sheets to the Wind, Hops and Glory and Shakespeare’s Local – will judge the best brew. The boldest and most brilliant beer will then be brewed at the Ellon HQ brewery and be made available on tap across the 28 UK-based BrewDog bars and bottle shops, and be stocked in UK supermarket, Tesco. The winning brewer will also be offered the opportunity to take up a place as a full-time brewer on the BrewDog brewing team.
“What the panel will be looking for is that spark of imagination; something we’ve not seen before, or a unique take on a tried and tested classic,” commented award winning beer writer, Pete Brown. ” I want to find something that jumps out and punches me in the face, a beer that is unapologetically epic. And I firmly believe Britain’s home brewers these days are more than capable of that.”
BrewDog launched in 2007 after school friends James Watt and Martin Dickie stumbled upon the opportunity to present their home brewed beer to legendary beer writer, Michael Jackson. Jackson’s response was “boys, quit your jobs and start brewing”. Nine years later, and the brewery’s flagship beer, Punk IPA, is now the best-selling craft beer in UK supermarkets.
In February of this year, aiming to invigorate the home brewing scene, BrewDog caused waves by releasing DIY Dog; a bible of every single one of its beer recipes scaled down to home brew proportions – handing the keys to its kingdom over to the masses. It later also unveiled all the beer recipes for its forthcoming 2016 releases, giving beer buffs the chance to brew boundary-pushing concoctions before they’d even been unleashed by BrewDog itself.
“We’ve already released all our recipes for our fans to get their teeth into, and now we’re looking to pluck a talented home brewer out of obscurity and offer them a coveted spot on our brew team,” said BrewDog co-founder, James Watt. “Martin Dickie and I started off in this industry by home brewing our own alternatives to bland beer, and now we want to share that success with other hopefuls keen to see the death of stuffy beer culture. We’ll stop at nothing to see the craft beer revolution annihilate big, boring beer conglomerates.”
Co-Founders of BrewDog, James Watt and Martin Dickie, won BrewDog’s first big listings with Tesco in 2008, having come 1st, 2nd, 3rd and 4th place in a beer competition run by the supermarket. Asked to produce enough stock for 500 of its stores, the pair was forced to lie to their bank to get a loan in enough time to put in a bottling line, rather than package 20,000 beers by hand. The leading supermarket is now supporting the #HomeBrewDog project by backing the winning beer in its stores.
“Tesco is constantly looking to please and excite our customers with new and exciting craft products,” said Tesco Craft Specialist & Buyer, Ellie Porter. “We are very proud of our history with BrewDog, and we look forward to helping find a new great beer and supporting more homegrown British talent in the future.”
With the craft beer scene booming, and 300 new craft breweries popping up across Britain in 2015 alone, BrewDog is aiming to push the home brewing scene even further in a bid to overthrow the bland, industrially-produced beer churned out by big faceless companies. #HomeBrewDog invites amateur beer fans to drop off three bottles of their antidotes to weak excuses for beer at any BrewDog bar in the UK, or post them to the Aberdeenshire brewery – remembering to include the entry form that can be found at brewdog.com/homebrewdog.
BrewDog is supported by a 46,000-strong army of Equity Punks, a group of ‘fanvestors’ evangelical about craft beer. Alongside launching #HomeBrewDog, the irreverent Scottish brewery will soon be opening Dalston Hop Works later this year; an epic bar and home brew shop with ten 50 litre pilot kits for Hop Heads to brew on with support from Cicerone-trained staff on site.
“There are few other industries where those who wish to earn a livelihood can hone their skills from the comfort of their own home, using equipment of different scale but employing entirely the same principles,” commented BrewDog co-founder, Martin Dickie. “Home brewing is deservedly the creative cornerstone of our entire industry, and how our own company started out. What we’ll be looking for are people who can brew something really interesting and unique, something that throws the rule book out of the window. Be brave, ignore boundaries.”
What is BrewDog?
Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution.
Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding scheme Equity for Punks, an initiative that has seen the company raise £26m over four rounds, taking more money through crowdfunding than any other on record. The funds, and the army of punk shareholders (46,000) enabled the Scottish craft brewery to scale up without selling out.
With over 43 global bar launches, export into 55 countries, and a brand new brewery in Ohio opening in 2016, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.