Atlanta Brewery SweetWater May Not Want The Northeast’s Weather — But They’ll Make Its IPA

craft beer sweetwater hatchery neipa

The haze craze spawns a new brew for The Hatchery Series.

The fifth craft beer release from SweetWater Brewing‘s small batch specialty series has hatched in time for the new year, and this brew might seem like an invasive species to some. The Atlanta-based craft brewery has made its first packaged NE style IPA available in their Tackle Box Variety 12-packs, on draft in select locations and at the SweetWater Tap Room beginning this month.

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SweetWater’s new pilot system, The Hatchery, is a spawning ground for small batch specialties and gives their brewers the opportunity to stretch their creative legs and experiment. Apparently, this time around that stretching took their wading boots from their local fishin’ hole all the way to imaginative waters in the Northeast part of the country.

“The haze craze is real,” said SweetWater Brewer James. ” This NE style IPA offers and extremely hoppy beer with restrained bitterness and a soft mouthfeel. We added flaked rye for a bit of a dirty Southern twist.”

True to the NE IPA style, SweetWater’s version is hop forward, presenting the dank, resinous, tropical and fruity aromas one would expect. Showing up as a hazy golden yellow, the flavors come on like a grapefruit juice cocktail splashed with a hint of pine. A combination of Centennial, Amarillo, Azacca, Idaho7 and El Dorado hops set the IBUs at 50 to balance out this medium strength beer, which clocks in at 7.5% ABV.

If you’re looking for a big, flavorful IPA without much bitterness, this is your brew — regardless of how cold it might be.

About SweetWater Brewing Company

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!” The award-winning lineup of year-round brews includes SweetWater 420, IPA, Hash Session IPA, Blue, and Georgia Brown. SweetWater also features a Catch and Release series of seasonal beers, an experimental, one-time-only Dank Tank series, and progressive, barrel-aged styles in the Cork & Cage series.

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