New Realm Brewing Company, the Atlanta-based craft brewer, has announce its distribution expansion to the state of Virginia. Consumers soon will be able to purchase and enjoy New Realm brews within the Southside of Hampton Roads. Through a partnership with Hoffman Beverage, New Realm will be available on draft at craft-focused bars, restaurants and retailers.
New Realm’s core styles available in Virginia will include the popular Hoplandia and Hoptropolis American IPA brands, Euphonia Pilsner, and Kikimora Imperial IPA. Additionally, consumers will be able to enjoy select brews from New Realm’s limited release, small-batch specialty beers, starting with Lemon Pucker Berliner Weisse and Belga Rose a Belgian Hibiscus Ale (available soon), followed by additional releases in late 2018.
“The Hampton Roads area of Virginia has many quality beer distribution options,” said Bob Powers, co-founder and Chief Customer Officer at New Realm. “We have chosen to work with Hoffman Beverage due to their incredible passion for craft beer, our aligned strategy of brand building, and their experience with many other small, independent craft breweries.”
The brand introduction in Virginia follows New Realm’s recent purchase of the former Green Flash facility in Virginia Beach. New Realm distributes only in states where they have brewing facilities, so they can support the communities in which they distribute with high paying jobs, capital investment and charitable giving. New Realm fans and beer connoisseurs alike can now enjoy New Realm beers in Georgia and parts of Virginia.
New Realm Brewing Company is an American craft brewery started in 2016 by co- founders Carey Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the rules, the team planted their first production facility in a 20,000-square foot space on Atlanta’s east side Beltline trail, featuring a 25hl brewhouse, 3,000 square foot restaurant, rooftop patio and beer garden. Renaissance man and brewing legend, Mitch Steele received the Russell Scherer Award for Innovation in Brewing in 2014 and co-authored the book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale in 2012. New Realm Brewing’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric commitment and approach.