It’s a hot, July evening. The setting sun is still beating down at a brutal 98°, with 80% humidity. It’s the kind of summer day that calls for cold beer to take the edge off. Let’s face it, the heat of summer perfectly pairs with light lagers, citrusy wheat beers, session IPAs and other brews suited to the sweltering heat.
You decide to make a stop on the way home from work and grab a six pack to counter the inappropriate temperatures. You step up to the glass doors expecting cool blast of air only to be assaulted again. Pumpkins! Stouts! Squash-style brews, oh my!
While we’ve been enjoying light lagers and such, the breweries have been shifting to a more retail calendar by bringing out those dark orange craft beers that pair better with scones, cinnamon, and a chill in the air. Christmas in July, anyone?
Let’s get real for a moment. Breweries are constantly releasing new beers that don’t even hint at an ideal drinking season. Unless you’re a pedantic beer drinker, the allure of getting your hands on a new craft beer a bit early tends to outweigh the seasonal palate. A few are even dated for a ‘best-after’ date, perfect for storing and aging; but what about those all-too-familiar seasonal flavors? We know we’ll be able to get our hands on them well into the months when we’d rather call in sick just to avoid scraping the frost off the windshield. So, why the early release of seasonal craft beer? We may have officially hit a point in the beer evolution where we’re expected to just accept pumpkin beers mid-Summer.
Which time of year do you want to see traditional Fall-style beers in stores?
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