BAOS Podcast Craft Beer PSA: Don’t Squat On Heady Topper

craft beer baos intro

But first…an introduction.

What happens when an Australian and a Canadian, who both seriously love good beer and who both have a nack for all things digital media get together, start filming, recording and drinking? Well, you get the BAOS Podcast (Beer & Other Shhh), a high-energy, multi-channel, multimedia dive into the world of craft beer.

We were bored with the bland, fizzy yellow macro beers that were pushed on us our entire lives through advertising, film and television— familiar story? We also felt that a certain fun vibe was missing from craft beer media, so we tried to capture it via our Canada-based-but-globally-focused podcast and video series.

We’re far from experts; in fact, we’re just like most of the craft beer community—beer drinkers with passions for searching, finding, tasting and learning that border on obsessive. We’re figuring it out as we go, sharing our experiences and hopefully turning people on to new breweries, new beer-related businesses, and some other stuff only loosely related to beer (hence the ‘Other Shhh’).

We’ll be sharing our content with the good folks at Brew Studs going forward, so we’re excited to get your feedback through this platform and on our YouTube channel. As well, feel free to say g’day to us on social from time to time – Facebook, Instagram and Twitter.

Now…on to the PSA.

Everybody likes being a bit nosy sometimes, especially when it comes to beer fridges, so we figured it’d be fun to give people a peek into our fridges to see which beers we’re excited about.

In this first installment in a new series we’re calling “What’s In My Fridge?”, we hit up Cee‘s fridge, where we find out he’s picked out 11 beers that he’s pretty amped to drink. Most of them are local Montreal or Toronto beers, with a few from Ottawa, Vermont and even Australia thrown in for good measure.

Most of you good folks likely already know this, but one thing we recently learned is that IPAs pretty much need to be treated like milk—drink them quick, real quick. Cee had been stashing a Heady Topper since like September last year (check out the trip to The Alchemist on the vlog), mostly because they’re not easy to come by here in Canada. He knew that it was best consumed fresh, but sometimes we beer geeks can let our hoarding nature get the better of us.

We also recently shot one of our #Versus videos, where we put two similar beers up against each other in what we call “beer MMA.” In this one we compared three hazy IPAs from Montreal, Toronto and Ottawa respectively (one of them was featured in this video). Two of them had been sitting in the fridge for about 1.5-2 months, and a fellow beer writer advised us that we really should have consumed those IPAs as soon as humanly possible. The hop elements dissipate really fast, and the best way to capture the essence of the beer is to just knock them back with in a week or two of purchasing (preferably within 3-4 weeks since packaging – something that’s occasionally quite tough to manage).

So the moral is to crush I-P-As. A-S-A-P. We don’t think many people will have an issue with that.

Since many of you are new to BAOS…

We saved you the time of going back through the archives on our YouTube channel and served up some of our favorite videos from the last month or so for you here.

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Aussie Cee and Canuck Scott 'Beer' Cole are just a couple blokes helping you understand and enjoy craft beer, one pour at a time. Together they host BAOS Podcast, a fun podcast and video series aimed at the newcomers to craft beer, interviewing everyone from brewers, brewery owners, DJs, musicians, comedians, entrepreneurs and everyone in between. Based between Toronto and Montreal, they cover beers from around the planet, bringing an educated novice perspective to those newer to beer without all the pretension and beard-stroking. Though they do enjoy stroking their beards from time to time.

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