West Sixth Brewing’s Pay it Forward Cocoa Porter is making a change for the first time in the three years since it launched – its tops are changing from their familiar deep purple color to pink. This change is due to a unique new partnership with Susan G. Komen Kentucky, a nonprofit committed to saving lives by preventing and curing breast cancer.
West Sixth and its retail and distribution partners will make a donation to support breast cancer research for each six-pack of the Pay it Forward Cocoa Porter sold from October through December.
“We’re extremely excited to announce this partnership with Komen Kentucky,” said West Sixth Brewing Co-founder Ben Self. “Everyone knows someone or has a family member who has been affected by breast cancer. For the fourth quarter of 2017, purchases of the Pay it Forward Cocoa porter will support the great work that doctors and researchers are doing to fight breast cancer.”
Donations will come from West Sixth Brewing, as well as its distribution partners Clark Distribution, River City Distributing, Stagnaro Distributing, and retail partners Liquor Barn and Party Source.
“We are delighted to help raise money and build awareness around the search for a cure for breast cancer and the prevention of this disease,” said John Harris, president of River City Distribution. “Help us by picking up a six-pack at your local liquor store.”
The pink Pay it Forward Cocoa Porter cans will start appearing in retail locations this week, and will be around throughout the rest of the year. Special displays will be available in most major grocery stores and liquor stores throughout the Commonwealth.
“It seems just natural to start this program in October, which is breast cancer awareness month,” said West Sixth Brewing Co-founder Brady Barlow. “Breast cancer can affect anyone – it has no rules – it affects young women, as well as those who are growing older. One in 8 women will receive a breast cancer diagnosis in their lifetime. It’s nice that we’re able to help, in a small way, to increase awareness and support education.”
West Sixth Brewing’s Pay it Forward Cocoa Porter program began in 2014 when the dark, robust brew made its way from a taproom favorite to cans. Each quarter, West Sixth employees select multiple nonprofits around Kentucky to support with the Cocoa Porter sales. Since its inception, West Sixth’s Pay it Forward program has generated more than $130,000 in contributions to Kentucky nonprofits.
“Komen Kentucky is honored to partner with West Sixth Brewing in an effort to raise funds for local services and research in the fight to end breast cancer,” said Lynda Weeks, executive director of Susan G. Komen Kentucky. “These pink tops offer a creative way to communicate breast cancer facts to younger generations who typically associate breast cancer with aging women.”
West Sixth is always looking for nonprofits to participate in the Pay it Forward program. To learn more or nominate your favorite Kentucky nonprofit as a beneficiary, visit www.westsixth.com/pif.