U.S. Coast Guard Members Get A Dollar Off Craft Beer Year Round In New Jersey

craft beer cape may honors uscg

Discount will accompany new USCG tribute beer.

Cape May Brewing Company has once again partnered with an honored Cape May institution to brew a craft beer with a special connection to their Cape May roots. To celebrate the release of Always Ready — a Northeast Pale Ale brewed in tribute to the United States Coast Guard — the brewery will debut a new Coast Guard discount — $1 off pints for active-duty and retired USCG members, year round.

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Home to the Coast Guard Training Center Cape May — the Coast Guard’s fifth-largest base and sole training center since 1982 — over 4,000 recruits spend their eight-week training period in Cape May each year. A proud Coast Guard Community, since 2015, Cape May County has shared this distinction with only 18 other cities and one other county.

“In Cape May, we love our Coasties, and it’s no different at Cape May Brewing Company,” said CEO and co-founder Ryan Krill. “For eight weeks each year, they call Cape May home and treat us with as much care and respect as they would their own hometown. We owe a debt of gratitude to each recruit who goes through the Training Center: not only do they work tirelessly to keep our shores safe, but their dedication to Cape May Brewing Company has been instrumental in our success. After their tour of duty, they return to their homes with our merchandise, our logo, and tales of some of the best beer they’ve ever had. We could think of no better way to thank them than with a beer in their honor.”

In Always Ready — the English translation of Semper Paratus, the Coast Guard’s motto — drinkers will find brilliant aromas of orange and tangerine zest combined with a hint of dankness. With a medium body thanks to the addition of wheat and oats in the grain bill, Always Ready is hopped heavily with Mosaic, Citra, Denali, Calypso, Ekuanot, and Zythos hops bringing an intense hop aroma paired with a firm bitterness.

“Members of Coast Guard Training Center Cape May are honored to be part of the Cape May community,” said Chief Warrant Officer Jake Cuomo, the personnel officer at the Training Center. “The recognition of our relationship by businesses in the area exemplify why we say that Cape May County is the Coast Guard’s hometown.”

This beer was designed with the Coast Guard’s motto — Semper Paratus or “Always Ready” — in mind. The new beer will debut at an event in Cape May Brewing’s tasting room on February 8th.

“We really wanted a beer that could be your go-to brew for any occasion,” said Director of Brewing Operations Jimmy Valm. “But we also like to brew beers that we at CMBC enjoy drinking, which usually means ‘HOPS!’ It took a few tries, but in the end I think we really nailed it with a beer that anyone can enjoy.”

About Cape May Brewing Company

Once upon a time, 20-something Ryan Krill earned a six-figure salary working in finance and real estate development in Manhattan, while his college roommate, Chris Henke, designed commercial satellites. During a summer weekend at the Jersey shore, they brewed a batch of beer with Ryan’s dad. “Should we open a brewery?” Ryan asked, only half-serious. But, by the following year, the three guys had secured a space at Cape May Airport where they concocted a makeshift brew system and honed their beer-making skills. In 2011, they started with one client. Today, there are hundreds of accounts in New Jersey and Pennsylvania proudly serving the guys’ award-winning recipes. And CMBC’s fearless leaders have never looked back.

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