Hi-Wire Brewing Is Expanding This Year To Help Meet Aggressive Sales Goals

craft beer hi-wire brewing 2018 expansion

Half a mil investment will bring fans more Asheville craft beer.

Less than 5 years old, Asheville, North Carolina’s Hi-Wire Brewing plans to spend over $500,000 in a brewery expansion at their Big Top Production Facility beginning in January 2018 to meet an overall goal of increasing distribution sales by 56% in the upcoming calendar year.

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Co-Owner Chris Frosaker said, “The equipment addition which will make the biggest impact is adding eight new 90 bbl tanks to increase fermentation capacity to 26,460 bbl per year from our current capacity of 18,900 bbl per year. We will also be adding a new canning line, stainless hard piping throughout the brewery, upgrading water infrastructure into the brewery, and adding numerous pieces of quality control equipment.”

Investments in new equipment has allowed Hi-Wire Brewing to revamp their year round beer lineup to include 12-pack cans of both Hi-Pitch Mosaic IPA (6.7% ABV) and Lo-Pitch Juicy IPA (4.9% ABV). Both sets of 12-packs will be available the second week of January and will see distribution in Hi-Wire Brewing’s entire footprint.

“Cans are becoming more and more an accepted package by the consumer for their craft beer,” said Chris Lutkowski, Director of Sales. “With the active lifestyles our customers are engaged in, a lighter, more convenient container is definitely an item that our distributors and consumers have been asking for over the past few months. We believe there is a significant amount of business to be had in all channels by putting two of our most popular styles in a 12-pack can configuration and look forward to a very positive response from existing and new consumers alike.”

Along with adding 12-pack cans, Hi-Wire Brewing has streamlined their seasonal program and added a High Gravity 4-pack Series to their 2018 release calendar. The seasonal series has been re-envisioned to contain Hi-Wire’s best selling seasonals such as Aerialist Spring Lager and Zirkusfest Oktoberfest, while the High gravity series features some throwbacks, including Raspberry Wheat Wine and Tropical Golden Strong Ale.

About Hi-Wire Brewing

Located in Asheville, NC, Hi-Wire Brewing is known for producing approachable and balanced lagers and ales, most notably Hi-Wire Lager, Bed of Nails Brown, and Hi-Pitch Mosaic IPA. They have two locations in Asheville: the 27,000 square foot Big Top Production Facility & Taproom located half a mile from the Biltmore Estate and the South Slope Specialty Brewery & Taproom located in the South Slope area of downtown, which has a focus on wild and sour ales. Hi-Wire was awarded the most medals at the 2014 NC Brewer’s Cup and, most recently, the Zirkusfest Oktoberfest Lager won gold at the 2016 Great American Beer Festival® in the German-Style Maerzen category. Their award-winning beers can be found on draft and in bottles across North Carolina, South Carolina, Tennessee, Georgia, and Ohio.

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