This week, Green Flash Brewing Co. announced the lineup for their 2017 “Treasure Chest” fundraising program. This marks the craft brewery’s 7th annual beer release and special event series to raise funds for breast cancer charities.
This year, the new beer released for the program is an IPA brewed with passion fruit, and it will be available on-draft in 37 US states, supported by a dynamic, on-premise, tiki-themed event program in key cities. Treasure Chest beer will be available on draft beginning in September.
Green Flash kicked off the fundraiser this past weekend by hosting the 7th annual San Diego Treasure Chest Fest – a rare beer and food pairing experience at their Cellar 3 barrel-aging facility. For the 4thyear running, Green Flash will host Treasure Chest Fest at their Virginia Beach brewery on October 15th.
Raising money for the fight against breast cancer is a cause that has an especially personal connection for the founders of Green Flash. Brewery Co-Founder, Lisa Hinkley is a breast cancer survivor and is passionate about giving back to those whose lives have been affected by this disease. Through the Treasure Chest program, the brewery has raised over $300,000 dollars for national and regional charity partners, including Prevent Cancer nationally and the Susan G Komen affiliates in San Diego and Virginia Beach.
“As a breast cancer survivor, I am encouraged to see the Treasure Chest program grow every year,” said Hinkley. “Through the unwavering support of our customers, distributors, and retailers, we are making strides in our efforts to raise money towards awareness and prevention, and I am hopeful the program will only continue to make a difference in the lives of individuals affected by breast cancer.”
Following are highlights and details of the 2017 Green Flash Treasure Chest national charity program:
During September and October, Treasure Chest on premise events are scheduled in select US cities in 37 states, which is a significant increase from last year’s initiative. Participating bars and restaurants in each area will co-host Treasure Chest events ranging from complex beer pairing dinners to lively tap takeovers with the Treasure Chest 2017 beer and other Green Flash specialty brews.
This year, several national retail chains will be hosting events and featuring the beer including: Alamo Drafthouse, Flying Saucer, Growler USA, Hop Cat, Pies & Pints, Pizza Press, Stout Burgers and Yard House. Guests who attend these events may receive Treasure Chest commemorative items as well as have the opportunity to donate directly to the charity partners.
The events will take place throughout key cities in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Maryland, Delaware, Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin. Locate an event via greenflashbrew.com.
Every year since 2011, Green Flash introduces a new Treasure Chest beer to benefit breast cancer charities. This year’s offering is a bright and tropical IPA featuring Green Bullet, Warrior, Citra, Cascade, and Simcoe hops. It is infused with passion fruit tea and is 5.7% ABV | 65 IBU.
Green Flash Brewing Co., is headquartered in San Diego, California, and was founded in 2002 by Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, handcrafted ales, and specializes in brewing assertive and distinctive beers, such as the nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category.The brewery opened their 2nd full-scale brewing operation and tasting room on the East Coast in Virginia Beach, VA in 2016.