Alexis Irvin and Chip Hiden, the film’s co-directors/producers, started traversing the nation in March of 2015, living out of their car and showing screenings at film fests, beer fests, craft beer bars, breweries and theaters – 54 screenings in 21 states and DC, so far. Now you have the chance to own this award winning good damn beer movie and watch it no matter where you are – might I suggest screenings for beer tasting parties and brew sessions.
The film follows a trio of 23-year-olds as they struggle to start The Brew Gentlemen Beer Company in Braddock, PA. Matt, Asa, and Brandon hope their brewery will help this once-prosperous steel town bounce back from decades of neglect, violence, and population loss. It also tells the emotional story of Danny Robinson (Backshore Brewing Co.), an Ocean City, MD boardwalk brewery owner and restaurateur whose empire is threatened by an aggressive trademark lawsuit that could leave him bankrupt.
In addition to following these stories, the film explores the massive cultural and economic impact of craft beer in the United States. Last week, the Brewers Association announced that there are now over 4,000 breweries in the U.S. generating 424,000 jobs (direct and indirect) and $55 billion in total economic impact. And for all of us concerned about the beer hegemony-to-be that is the proposed merger of AB-Inbev and SABMiller, the film addresses the controversial topic of macros purchasing small craft breweries.