Scottish craft brewer BrewDog has announced its plans to open its state-of-the-art Australian brewery and HQ right on the river in Brisbane’s Murarrie area. BrewDog announced in July of last year that it had narrowed its search for a site to Newcastle and Brisbane. Following numerous scouting trips, meetings and feasibility studies, BrewDog settled on the Queensland capital as the site of Australian headquarters.
BrewDog has long been impressed by the passion and knowledge of the Australian craft beer community. By setting up in the Sunshine State, BrewDog is looking forward to becoming a part of the vibrant beer scene that already exists in Queensland’s capital city. As a tourist attraction, place of employment, and a gathering place for the local community, BrewDog’s new riverfront brewery fits perfectly into Brisbane’s plans to be a new world city.
“We’ve been so humbled by the support from local businesses as well as the local community who have shown a real passion for BrewDog to call Brissie home,” said Director of BrewDog Australia Zarah Prior. “It’s a city that’s on the brink of some incredible growth, and we can’t wait to be a part of that. There are tonnes of amazing local breweries we’re looking forward to working alongside and collaborating with. From local brewing pioneers Green Beacon and Newstead, through to up and coming breweries like our mates at Range Brewing. We are hugely appreciative of the support we received from Brisbane Marketing, Austrade, and the Queensland Government all of whom played a role in sealing the deal for Brisbane.”
BrewDog’s investment in Brisbane will total $30 million, including the construction of the 50hl, 3,000 sqm brewing and canning facility. The site will also boast a restaurant, taproom and visitor centre. Construction is due to start in the second half of 2018 and the first Australia brewed BrewDog beers are expected to roll out in early 2019. BrewDog will be brewing its full line-up of headliner beers such as Punk IPA, Dead Pony Club and Jet Black Heart, as well as small-batch brews specifically for the regional market.
The launch of BrewDog Australia is expected to generate 150 jobs in the Brisbane area over the next 5 years, and the brewery will soon be recruiting for a Head of Production.
“BrewDog’s choice of Brisbane over other interstate locations to open its first brewery outside of the UK and the US is a vote of confidence in our state from one of the world’s most successful independent breweries,” said Minister for State Development, Manufacturing, Infrastructure and Planning Cameron Dick.
Brisbane Lord Mayor Graham Quirk added, “Brisbane is a place where market-leading and innovative businesses can thrive, and I’m certain BrewDog will feel at home in our welcoming and progressive city.”
BrewDog’s remarkable growth has been powered by its record-breaking Equity for Punks crowdfunding initiative, which has seen the Scottish brewery raise over £52million since 2009 from more than 70,000 passionate craft beer fans across Europe and America.
“Australians are some of the most passionate and informed beer drinkers on the planet,” said BrewDog Co-founder James Watt. “The encouragement I received from the craft beer movement during my last visit in the country blew me away. I’m glad our Australian fans at home and in the diaspora were relentless in pushing for a brewery, and I look forward to sharing my first can of Aussie brewed Punk IPA with them!”
Since 2007, BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution. Cofounders James Watt and Martin Dickie shook up the business world in 2009 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £40m since 2009, taking more money through crowdfunding than any other on record. The funds, and the army of punk shareholders (55,000) enabled the Scottish craft brewery to scale up without selling out. With almost 50 global bar launches, export into 60 countries, and a brand-new brewery in Ohio opening in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.