Brew: The Museum of Beer has announced plans for its first collaboration beer in the City of Pittsburgh. The beer, brewed in partnership with Hop Farm Brewing Company, East End Brewing Company, and Southern Tier Brewing Company, will be a red IPA and Brew has launched a contest that gives beer enthusiasts worldwide an opportunity to name the beer. The contest is scheduled to run until Monday, March 13th.
“We are very excited for the release of our first collaboration beer and have already seen a lot of creative names come in from fans of beer across the country,” said Joe McAllister, Co-Founder of Brew: The Museum of Beer. “We are looking forward to the challenge of narrowing things down to just one winning name.”
Brew has been building their identity in the Pittsburgh craft beer scene since launching their first public crowdfunding campaign through Indiegogo in October 2016. As McAllister and fellow founders Matt Sherwin and Denis Meinert narrow down potential properties to house their 50,000 square-foot museum, they continue to establish relationships with the local beer community throughout the Pittsburgh region. The collaboration beer is yet another initiative designed to showcase Brew’s commitment to driving craft beer culture forward.
The Red IPA will be brewed at Hop Farm Brewing in Lawrenceville by owner and head brewer Matt Gouwens with contributions to the project coming from Scott Smith, owner of East End Brewing, and David Harries, Head Brewer at Southern Tier’s new brewpub located on Pittsburgh’s North Shore. The last piece of the puzzle is the name, which is where your creativity comes into play.
In addition to the winner’s submission being featured as the beer’s namesake, the prize package for this contest includes $100 towards Brew merchandise, an architectural rendering of the museum, and the opportunity to drink the very first pint poured at the release party.
Brew: The Museum of Beer will be a destination attraction dedicated to telling the complete story of beer and capable of accommodating 400,000+ visitors per year. Initial plans for the museum layout include a taproom and restaurant, event space, retail facilities, and a Beer Hall of Fame. The Brew complex will be a 50,000+ square- foot space, anchored by 20,000+ square feet of exhibits showcasing centuries of beer’s rich history.