Pumpkin spice everything, fantasy football drafts, Instagram-worthy apple orchards–these are some of the traditional signs that fall is just around the corner. Surly Brewing Co., the Minneapolis-based independent craft brewer, is aware of those traditions. They just choose to make their own.
One of the brewery’s most non-traditional beers, SurlyFest, is now available in bars, restaurants and other retail locations across the Midwest. SurlyFest is a dry-hopped rye lager that departs from the traditional, malt-heavy Oktoberfest beers. It is brewed by using rye in the grain bill, Sterling hops from the Pcific Northwest and additional Sterling dry-hopping. The result is a crisp, distinct rye lager perfect for autumn weather, centuries-old cultural celebrations, and your steein, boot, pint glass or plastic cup.
“My mother is from Germany and gave me my first beer at the Hofbrauhaus when I was a teen. Prost might have been my first word. So, Oktoberfest is the holiday for us,” said Omar Ansari owner and founder. “Surly doesn’t brew to style so when we made that first SurlyFest beer ten years ago, we went with a dry-hopped rye lager versus the malt bombs that make up the traditional Oktoberfest line-up. It might be unconventional but it’s the beer we want in our steins and cans when Festing.”
To celebrate the tenth year of Surly’s idiosyncratic seasonal, the brewery has released a guide to putting a new twist on a traditional celebration. Plus, they’ve released a limited-edition poster at select retail locations that comes with a purchase of SurlyFest, which is available in 4-pack 16 oz. cans and 12-pack 12 oz. cans.
Find out more about the brewery’s annual SurlyFest event, taking place September 23rd, here.